About Reedijk

Since 1988, Reedijk has been a specialist in car wheels, car tyres, complete sets and installation. As (exclusive) importer/distributor for the Benelux and/or Europe we represent leading wheel and tyre manufacturers from all over the world.

Reedijk’s vision can be explained through a well thought out marketing concept, which is based on four pillars: innovation, ambition, cooperation and sharing knowledge. Through a strong dealer network we cover the European market.

We are focused empathically on B2B. A separate division has been tasked with dealing with the consumer (tyre storage, tyre changeover). Reedijk is innovative and continues to invest in both man and materials. This way, Reedijk is always ahead of the competitors.


  • Innovation, quality, focused on service
  • Unique marketing concept
  • Knowledge and expertise
  • Specialist in wheel/tyre combinations / sets and kits (performance)
  • Own garage with full equipment
  • Strong value for money
  • European dealer network
  • Huge product range


Reedijk's vision has found its strength in a well thought out marketing concept, based on the pillars of innovation, ambition, cooperation and sharing knowledge.


From a worldwide product range, Reedijk has carefully selected a collection for you. We present our collection of wheels in six product groups, keeping our collection comprehensible, making it easier for you to choose the right wheel for yourself or your client.


From a worldwide product range, Reedijk has carefully selected a collection for you. We present our collection of wheels in six product groups, keeping our collection comprehensible, making it easier for you to choose the right wheel for yourself or your client.

These are our product groups

  • Universal Wheels
  • SUV / 4x4 Wheels
  • High Performance Wheels
  • Brand Dedicated Wheels
  • Business Utility Wheels
  • Leisure Wheels (campers & caravans)


Our team consists of 45 skilled, experienced and passionate people in several departments:

  • Management
  • Marketing
  • Sales (advisors in indoor and outdoor sales)
  • Backoffice
  • IT
  • Workshop
  • Stockroom
  • Transport & logistic


We are looking for: passionate wheel and tyre distributors in Europe, to cooperate in and contribute to healthy business.

Cooperation is the main focus in our thinking and doing. Cooperation is the basis of our success. With you, and with our business partners, who we proudly call Preferred Suppliers. We have a solid dealer network with distributors in most European countries. We are looking for distributors who can contribute to our network. Who want to grow with us, preferably as Preferred Supplier. The benefits of being a Preferred Supplier are:

Knowledge centre

Reedijk Wheels & Tyres has 30 years of experience in automotive. Thanks to our blossoming car repair workshop we know the challenges and problems of our partners inside out! We support our partners when they have questions and share our knowledge through training and courses, which we like to develop together with our partners.

Sets (kits)

Reedijk is specialised in putting together complete sets of wheels and tyres (kits). Based on our knowledge and experience (and user experience) we combine the ideal set for a specific car brand and model. In order to do that, we focus on quality, performance and price. In addition to the popular A brands, we also, on request, carry low priced B brand wheels and tyres.

After you have chosen your preferences in the online configurator, our favourite combination(s) will appear on screen (Reedijk’s Choice), followed by all other brand combinations.

Even more interesting is our installation service. Our skilled workers install every set in our own workshop. So if desired, you will get a readymade set, which will save you (and your customer) a lot of time and effort.

Because of this combination of experience, long term deals with manufacturers, our own workshop, our extensive supply and our sophisticated logistics, Reedijk can afford to present you with sharp priced sets of wheels.


In cooperation with Italian top designers, we continuously create spectacular wheels, which we manufacture, for a big part, in our own assembly line at renowned wheel manufacturer GMP Italia in Bergamo.


For Preferred Partners we can develop a custom designed wheel which, subsequently, you can put on the market yourself, exclusively.

Sales and marketing

We carry a carefully selected collection wheels (on request in combination with A brand tyres) based on a solid advice concerning segment, car brand, model en/or budget. So that you can always offer the ideal wheel/tyre combination. Or unique collection top wheels is being developed for a large part in cooperation with renowned Italian designers, or developed by manufacturers of reputation, like TWS, Stamford and Avus Racing.
A smart, time saving online wheel configurator can be at our partners’ disposal. Our collective wheels are offered in six product groups:

  • Universal
  • High Performance
  • Brand Dedicated
  • SUV/4X4
  • Business Utility Vehicles
  • Leisure

Under the motto ‘We help you sell’ we offer our partners sales support and promotion:

  • Online & offline sale actions per product group, per season
  • Seductive incentives (for B2B & B2C)
  • A loyalty program
  • A partner web shop, brochures, flyers, emails, p.o.s. materials
  • Several websites (BtB, BtC and a wheel configurator)
  • Exclusive deals (‘Preferred Partners Only’)
  • Quick delivery (custom logistic concept)

Strategic alliances

Preferred Partners benefit fully from Reedijk’s cooperation ties:

  • Exclusive importer and marketing, sales & distribution partner of GMP Italia in Europe
  • Exclusive importer/distributor in Benelux and/or Europa:
  1. TSW
  2. Stamford
  3. Avus Racing
  4. Barotelli Italian Design Wheels
  • Strategic alliances with Pirelli, Goodyear/Dunlop, Vredestein and Hankook for selected sets wheels/tyres.
  • Importer Barkley in Benelux and distribution in Europe
  • Exclusive importer Event and WinRun tyres
  • Exclusive importer Autel sensors and attachments.

Leading brands

Let’s recapitulate: Reedijk Wheels & Tyres, with Preferred Partners, focuses on the following brands:

Wheels and accessories:

  • GMP Italia*
  • Avus Racing
  • SSW
  • Barotelli
  • TSW
  • Autel*
  • Bimecc*

A-brand tyres:

  • Goodyear*
  • Dunlop*
  • Hankook*
  • Pirelli*
  • Vredestein*
  • Bridgestone
  • BFGoodrich
  • Continental
  • Falken
  • Barkley
  • Maxxis
  • Michelin
  • Nankang
  • Nokian
  • Toyo
  • Yokohama.

Reedijk advises on and supplies you with A brand tyres (quality and performance) and B brand tyres (favourable price/quality).

Reedijk has chosen Preferred Partners for the tyre range as well. These are the brands Pirelli, Vredestein, Goodyear, Dunlop en Hankook. This choice came about based on a long cooperation, quality, performance, and user experience with these brands.

In addition, Reedijk is exclusive importer of Event and Barkley.

Interested in the benefits of a Reedijk Preferred Partnership?


Reedijk also gives online advice. Because a lot of customers call us with their questions, the waiting time can mount up. Therefore, we have developed a smart configurator for you to get quick, good advice online! You will not be dependent on the telephone availability of our sales team anymore.

After you have chosen your preferences in the online configurator, Reedijk’s Choice will appear on screen. Our online advice (just as or telephone advice) is based on a combination of knowledge of wheel and tyre specifications, user experiences and any sale actions we might have running.


Reedijk is innovative. It explores possibilities, creates opportunities and devises smart solutions for questions coming from the market. Because we believe in cooperation, we like to share our knowledge with our (European) network partners.

Not only do we provide wheels, tyres and related services, we also advise you, so you can make the right decisions yourself, and give your client the best advice. And thanks to our smart configurator, you can get a solid advice, simply and quick, online!

But it does not stop there. We organize mini-workshops on location for our network partners, we take them on visits to our manufacturers, and we devise inspiring incentives. We do this in cooperation with our Preferred Suppliers, which we consider Dedicated Business Partners. Because together, we know more and we achieve more.


Reedijk is (exclusive) importer/distributor of, among else, the brands Avus Racing, SSW, Barotelli en TSW. Our connection with GMP Italia is even deeper, through the Dedicated Business Partnership. Reedijk represents this brand exclusively in almost all European countries and is responsible for marketing and sales. In addition, Reedijk is (exclusive) importer/distributor of Autel (sensors) and Bimecc. Reedijk has carefully selected a collection of wheels for you and presents these in six product groups. Are you looking for wheels that fit with a specific car brand (and model)? Then consult our configurator. See our complete range of wheels here..

Sort by:

  • Inches
  • Brand
  • Ascending
  • Descending

Wheel brands & accessories:

GMP Italia*, Avus Racing, SSW, Barotelli, TSW, Autel*, Bimecc*.

Tyre brands:

Goodyear*, Dunlop*, Hankook*, Pirelli*, Vredestein*, Event, Bridgestone, BFGoodrich, Continental, Falken, Barkley, Maxxis, Michelin, Nankang, Nokian, Toyo, Yokohama

Brands marked with * are our Dedicated Business Partners.