Since 1988, Reedijk has been a specialist in car wheels, car tyres, complete sets and installation. As (exclusive) importer/distributor for the Benelux and/or Europe we represent leading wheel and tyre manufacturers from all over the world. Reedijk’s vision can be explained through a well thought out marketing concept, which is based on four pillars: innovation, ambition, cooperation and sharing knowledge. Through a strong dealer network we cover the European market.

We are focused empathically on B2B. A separate division has been tasked with dealing with the consumer (tyre storage, tyre changeover). Reedijk is innovative and continues to invest in both man and materials. This way, Reedijk is always ahead of the competitors.


  • Innovation, quality, focused on service
  • Unique marketing concept
  • Knowledge and expertise
  • Specialist in wheel/tyre combinations / sets and kits (performance)
  • Own garage with full equipment
  • Strong value for money
  • European dealer network
  • Huge product range


Our team consists of 45 skilled, experienced and passionate people in several departments:

  • Management
  • Marketing
  • Sales (advisors in indoor and outdoor sales)
  • Backoffice
  • IT
  • Workshop
  • Stockroom
  • Transport & logistic


From a worldwide product range, Reedijk has carefully selected a collection for you. We present our collection of wheels in six product groups, keeping our collection comprehensible, making it easier for you to choose the right wheel for yourself or your client.

You can find our product groups below:

  • Universal Wheels
  • SUV / 4x4 Wheels
  • High Performance Wheels
  • Brand Dedicated Wheels
  • Business utility Wheels
  • Leisure Wheels (campers & caravans)


Reedijk is specialised in putting together complete sets of wheels and tyres (kits). Based on our knowledge and experience (and user experience) we combine the ideal set for a specific car brand and model. In order to do that, we focus on quality, performance and price. In addition to the popular A brands, we also, on request, carry low priced B brand wheels and tyres. After you have chosen your preferences in the online configurator, our favourite combination(s) will appear on screen (Reedijk’s Choice), followed by all other brand combinations.

Even more interesting is our installation service. Our skilled workers install every set in our own workshop. So if desired, you will get a readymade set, which will save you (and your customer) a lot of time and effort.

Because of this combination of experience, long term deals with manufacturers, our own workshop, our extensive supply and our sophisticated logistics, Reedijk can afford to present you with sharp priced sets of wheels.


Reedijk also gives online advice. Because a lot of customers call us with their questions, the waiting time can mount up. Therefore, we have developed a smart configurator for you to get quick, good advice online! You will not be dependent on the telephone availability of our sales team anymore.

After you have chosen your preferences in the online configurator, Reedijk’s Choice will appear on screen. Our online advice (just as or telephone advice) is based on a combination of knowledge of wheel and tyre specifications, user experiences and any sale actions we might have running.


Reedijk is (exclusive) importer/distributor of, among else, the brands Avus Racing, MOMO, Barotelli en TSW. Our connection with GMP Italia is even deeper, through the Dedicated Business Partnership. Reedijk represents this brand exclusively in almost all European countries and is responsible for marketing and sales. In addition, Reedijk is (exclusive) importer/distributor of Autel (sensors) and Bimecc.

Wheel brands

Avus, Barotelli, Brock, MOMO, GMP, MAK, RC Design en Spath.

Tyre brands

BF Goodrich, Bridgestone, Continental, CST, Dunlop, Event, Falken, Goodyear, Hankook, Maxxis, Michelin, Pirelli en Vredestein.

Sales and marketing

We carry a carefully selected collection wheels (on request in combination with A brand tyres) based on a solid advice concerning segment, car brand, model en/or budget. So that you can always offer the ideal wheel/tyre combination. Or unique collection top wheels is being developed for a large part in cooperation with renowned Italian designers, or developed by manufacturers of reputation, like TWS and MOMO.

Under the motto ‘We help you sell’ we offer our partners sales support and promotion:

  • Online & offline sale actions per product group, per season
  • Seductive incentives (for B2B & B2C)
  • A loyalty program
  • A partner web shop, brochures, flyers, emails, p.o.s. materials
  • Several websites (B2B, B2C and a wheel configurator)
  • Quick delivery (custom logistic concept)

Get in touch

We are available to answer your questions or help to find the best fit wheels and tyres.

+31(0)78 674 4544
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